Monumental Sports & Entertainment Announces Plan To Expand Its Global Branding And Sales Footprint
Global Sports Rights Agency MP & Silva, Scout Sports & Entertainment, and Bungalow Media+ Entertainment Join Forces In Unique Marketing, Analytics, Sales and Branding Partnership
WASHINGTON, D.C., 2nd March 2016 – Monumental Sports & Entertainment (MSE) today announced a landmark expansion of their global business initiatives, appointing MP & Silva, the fast-growing sports rights agency, as their exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will include a wide variety of analytics support and content development from Scout Sports and Entertainment, a division of Horizon Media, and Bungalow Horizon, a content JV with Horizon Media, will take Monumental Sports & Entertainment’s footprint well beyond the borders of Washington, D.C., and the United States, a first for one of the most diverse companies in professional sports.
“We view Monumental Sports & Entertainment not only as an organization that owns a top-ranked arena and Washington, D.C. -based teams in the NHL, the NBA and the WNBA but also one that aspires to expand its brands globally, said Jim Van Stone, MSE’s president of business operations and chief commercial officer. “Washington is a vastly diverse global seat of government, culture and business. By expanding our reach we can expose the amazing opportunities here to a global marketplace while helping bring brands and other business opportunities to one of the most diverse and vibrant cities in the world.”
The partnership makes MP & Silva the main commercial partner of Monumental Sports & Entertainment, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon Center. MP & Silva will be commercializing the naming rights of Verizon Center, also the home of the Georgetown Hoyas men’s basketball team of the BIG EAST Conference and a top 20 globally rated venue according to Billboard and Venues Today. Scout will provide MSE and MP & Silva with a wide array of global business analytics to further support and define MSE’s opportunities in the global marketplace.
Monumental Sports & Entertainment is the only privately held company in a top-10 market to own and operate three professional sports teams and its arena. MP & Silva will leverage the success of MSE’s professional sports teams through innovative marketing programs around the globe and will oversee the analytics service that Scout Sports & Entertainment will provide to MSE.
Marco Auletta, CEO of MP & Silva, said: “This is a ground-breaking long-term partnership for MP & Silva, and we are extremely heartened by the confidence that Monumental Sports & Entertainment has placed in us to secure new commercial and sponsorship opportunities to bolster their assets. Our success stems from our well-established group of professionals in our 20 offices, with a very solid network of contacts and extensive knowledge of each regional market. This will benefit our partner, Monumental, and broaden their sponsorship opportunities into new territories.”
The landscape of a naming rights offering is rapidly changing and the sophistication required to analyze cross-platform media needs a specialized sports marketing agency, one deeply rooted in the media world with unprecedented access to the best analytics tools in the industry. This landmark deal showcases the evolving players in the naming rights arena as traditional experts seek additional data capabilities.
Managing Partner of Scout Sports and Entertainment, Michael A. Neuman said. “Our relationship with Monumental and MP & Silva is a prime example of how the right partnerships result in a successful hallmark venture. The MP & Silva sales expertise and experience combined with our analytics work will refine how such global deals will be executed in the future.”
“Content has become such an important part of strategic partnerships with brands,” said Bob Friedman, CEO of integrated entertainment company, Bungalow Media + Entertainment. “Bungalow will develop a wide array of content opportunities to enhance the value of the sponsorship for the naming rights partners.”
MP & Silva will oversee the exploitation of all commercial rights for its extensive calendar of events.
About Monumental Sports & Entertainment:
Monumental Sports & Entertainment is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates three professional sports teams: the NBA’s Washington Wizards, NHL’s Washington Capitals and WNBA’s Washington Mystics. The group also owns and operates Verizon Center, the premier sports and entertainment venue in Washington, D.C. Monumental Sports & Entertainment also oversees the management of Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals and George Mason University’s EagleBank Arena. In January 2013 Monumental Sports & Entertainment launched Monumental Network, a digital platform that serves as the hub for the region’s sports and entertainment news. Visit MonumentalNetwork.com for more information.
About MP & Silva:
MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of USD 720 million, MP & Silva’s portfolio includes the FIFA World Cup 2018 & 2022, UEFA EURO 2016, Italian Serie A TIM, English Premier League, Spanish La Liga, French Ligue 1, the Emirates FA Cup, Copa America 2015, Copa Libertadores, Copa Sudamericana & Copa do Brazil, Brazilian national league (Brasileirão), Arsenal Football Club, the AC Milan Channel, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League, the Formula One, World Baseball Classic, the Premier 12 World Baseball Championships, National Football League, National Basketball Association, Spanish Basketball League (Liga Endesa). Headquartered in London and Singapore, MP & Silva operates worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi, Jakarta, Kuala Lumpur, Luxembourg, Madrid, Miami, Monaco, Munich, Nairobi, New York, Paris, Taipei, Tokyo and Warsaw.
www.mpsilva.com | @MPSworldwide
About Scout Sports and Entertainment, a division of Horizon Media, Inc.:
Scout is the sports, entertainment, wellness and event marketing division of Horizon Media Inc., the largest and fastest growing privately owned media services agency in the world. Scout offers a full range of marketing capabilities, including sponsorship consulting, research, negotiation, strategy, partnership acquisition, activation and endorsements. Other disciplines include production, execution, as well as measurement, metrics and analytics across all verticals of our service offerings. Chief Marketer and Promo has named Scout one of the top marketing promotional agencies in the U.S. the last three years. The division is led by Michael A. Neuman, a recognized leader in sports marketing, sponsorship, event marketing and marketing partnerships. For more information, please visit http://www.horizonmedia.com/entrepreneurial
About Bungalow Media + Entertainment, LLC
Founded in 2013, Bungalow Entertainment + Media, LLC is an integrated entertainment company that develops, produces and distributes premium content across all media platforms, including television, film, live events and digital and social media. Based in New York City, Bungalow is managed by Robert Friedman, an accomplished media and entertainment executive with more than 30 years’ experience having held senior roles at Radical Media, Classic Media, New Line Cinema, and MTV. Bungalow’s West Coast operations will be headed by producer Todd Hoffman who recently joined Bungalow and whose Storied Media Group manages varied intellectual properties and represents a roster of producing and writing talent. Bungalow has a wide array of TV and film, entertainment projects in development. For more information, please visit www.bungalowentertainment.com.